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News & Press

Denver Gazette

$60M theater project breaks ground in Southwest Denver

Community members painted those walls again — this time with messages of gratitude and memory to mark the groundbreaking for the theater’s $60 million planned renovation.

Jul
24
2026

Axios

Community leaders rally, demand unity amid increased ICE activity

Community leaders, lawmakers, and immigrant advocates gathered at the Colorado State Capitol to call for unity and stronger support for immigrant communities amid increased ICE enforcement that they say has created widespread fear and disrupted daily life across the Denver metro area.

Feb
20
2026

City cast Denver

Here’s How To Help Your Denver Neighbors Right Now

The presidential election left many folks feeling discouraged and defeated. But it also energized people looking to plug in and start helping their neighbors right now — but how? And where? And beyond performative allyship, how do you actually make a difference?

Nov
18
2024

October 2023 - Women's Issue

Cherry Creek Lifestyle Magazine

Featured on the cover of Cherry Creek Lifestyle Magazine's 2023 Women's Issue, Trần reflected on the significance of increasing AANHPI representation in Denver's civic leadership.

Sep
25
2023

Fortune Magazine

From pregnant teen to serial entrepreneur

Fortune featured Trần's inspiring story of overcoming homelessness and teen parenthood to become a successful entrepreneur and community leader in Denver.

Aug
10
2015

2023 Asian American Heroes of Colorado

Asian Avenue Magazine

Asian Avenue Magazine featured Trần in its May 2023 issue, highlighting her leadership, entrepreneurial journey, and commitment to uplifting Colorado's AANHPI community through public service and advocacy.

May
1
2023

5280 Magazine

Disrupters: 15 People Who Are Changing Denver

Featured in 5280 Magazine's "15 People Who Are Changing Denver," Trần was honored for transforming the beauty industry through Base Coat and growing a purpose-driven business with national reach.

Jan
1
2019

303 Magazine

Base Coat Remains Community Focused While Expanding Into Nordstrom and Whole Foods

303 Magazine highlighted Trần's leadership as Base Coat grew nationally, recognizing her commitment to pairing entrepreneurial success with meaningful investment in Denver's local community.

Dec
23
2020

Denverite

Sidewalk pantries are a way for neighbors, businesses and churches to help during COVID

Denverite featured Trần for hosting one of Denver's first community fridges at Base Coat, helping expand neighborhood-led mutual aid and provide free food and essentials to anyone in need during the COVID-19 pandemic.

Jan
6
2021

NeW york Times

Keep Workers On, or Lay Them Off? Small Businesses Face Hard Choices

The New York Times featured Trần as a small business owner, highlighting how the Paycheck Protection Program helped Base Coat keep employees on payroll and navigate the economic challenges of the COVID-19 pandemic.

Feb
22
2021

The Washington Post

Her pandemic year was already tough, as an Asian American nail salon owner.

The Washington Post featured Trần's story to explore the experiences of Vietnamese American nail salon owners, highlighting her advocacy for worker dignity, safer industry standards, and resilience in the face of rising anti-Asian hate.

Mar
27
2021

CBS News

COVID Vaccine Walk-Up Clinic At Stanley Marketplace Hopes To Reach Underserved Communities

CBS Colorado featured Trần for helping organize a community COVID-19 vaccination clinic at Stanley Marketplace, expanding equitable access to vaccines through trusted local partnerships.

Apr
20
2021

Vogue magazine

How Beauty Companies Are Helping Make Up the Shortfall in Masks and Medical Supplies

Vogue featured Trần and Base Coat for donating critical masks, gloves, and medical supplies to hospitals, highlighting how small businesses stepped up to support frontline healthcare workers during the COVID-19 pandemic.

Mar
26
2020

Allure Magazine

The Future of Nail Salons in a Post-COVID-19 Lockdown World

Allure featured Trần as a leader reimagining the future of nail salons, highlighting Base Coat's commitment to rigorous safety standards, worker wellbeing, and innovation during the COVID-19 pandemic.

Jun
19
2020

NEWS ARTICLE

How a Homeless Teen Mom Became Denver’s ‘Svper’ Entrepreneur – Meet Tran Wills

303 Magazine featured Trần's entrepreneurial story, highlighting how she transformed personal adversity into a career dedicated to building businesses that foster creativity, connection, and opportunity.

May
11
2017

UCLA Library

Interview of Tran Wills

Interviewed for the UCLA Center for the Study of Women’s Chemical Entanglements: Oral Histories of Environmental Illness series. Founder of Base Coat Nail Salon, a non-toxic nail salon. Partners with California Healthy Nail Salon Collaborative.

Jul
21
2026
Caffeinated mornings

Tran Nguyen - Wills: Designing Community

As a guest on Caffeinated Mornings' Design Series, Trần reflected on how a DIY mindset, design thinking, and entrepreneurship have shaped her approach to building community and creating change.

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HBO Miniseries

Not So Pretty: Episode 2 - Nails

A docuseries narrated by Keke Palmer investigates the beauty, hair and nailcare industries, exposing ugly truths.

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