Featuring tran
News & Press
Denver Gazette
$60M theater project breaks ground in Southwest Denver
Community members painted those walls again — this time with messages of gratitude and memory to mark the groundbreaking for the theater’s $60 million planned renovation.
Axios
Community leaders rally, demand unity amid increased ICE activity
Community leaders, lawmakers, and immigrant advocates gathered at the Colorado State Capitol to call for unity and stronger support for immigrant communities amid increased ICE enforcement that they say has created widespread fear and disrupted daily life across the Denver metro area.
City cast Denver
Here’s How To Help Your Denver Neighbors Right Now
The presidential election left many folks feeling discouraged and defeated. But it also energized people looking to plug in and start helping their neighbors right now — but how? And where? And beyond performative allyship, how do you actually make a difference?
October 2023 - Women's Issue
Cherry Creek Lifestyle Magazine
Featured on the cover of Cherry Creek Lifestyle Magazine's 2023 Women's Issue, Trần reflected on the significance of increasing AANHPI representation in Denver's civic leadership.
Fortune Magazine
From pregnant teen to serial entrepreneur
Fortune featured Trần's inspiring story of overcoming homelessness and teen parenthood to become a successful entrepreneur and community leader in Denver.
2023 Asian American Heroes of Colorado
Asian Avenue Magazine
Asian Avenue Magazine featured Trần in its May 2023 issue, highlighting her leadership, entrepreneurial journey, and commitment to uplifting Colorado's AANHPI community through public service and advocacy.
5280 Magazine
Disrupters: 15 People Who Are Changing Denver
Featured in 5280 Magazine's "15 People Who Are Changing Denver," Trần was honored for transforming the beauty industry through Base Coat and growing a purpose-driven business with national reach.
303 Magazine
Base Coat Remains Community Focused While Expanding Into Nordstrom and Whole Foods
303 Magazine highlighted Trần's leadership as Base Coat grew nationally, recognizing her commitment to pairing entrepreneurial success with meaningful investment in Denver's local community.
Denverite
Sidewalk pantries are a way for neighbors, businesses and churches to help during COVID
Denverite featured Trần for hosting one of Denver's first community fridges at Base Coat, helping expand neighborhood-led mutual aid and provide free food and essentials to anyone in need during the COVID-19 pandemic.
NeW york Times
Keep Workers On, or Lay Them Off? Small Businesses Face Hard Choices
The New York Times featured Trần as a small business owner, highlighting how the Paycheck Protection Program helped Base Coat keep employees on payroll and navigate the economic challenges of the COVID-19 pandemic.
The Washington Post
Her pandemic year was already tough, as an Asian American nail salon owner.
The Washington Post featured Trần's story to explore the experiences of Vietnamese American nail salon owners, highlighting her advocacy for worker dignity, safer industry standards, and resilience in the face of rising anti-Asian hate.
CBS News
COVID Vaccine Walk-Up Clinic At Stanley Marketplace Hopes To Reach Underserved Communities
CBS Colorado featured Trần for helping organize a community COVID-19 vaccination clinic at Stanley Marketplace, expanding equitable access to vaccines through trusted local partnerships.
Vogue magazine
How Beauty Companies Are Helping Make Up the Shortfall in Masks and Medical Supplies
Vogue featured Trần and Base Coat for donating critical masks, gloves, and medical supplies to hospitals, highlighting how small businesses stepped up to support frontline healthcare workers during the COVID-19 pandemic.
Allure Magazine
The Future of Nail Salons in a Post-COVID-19 Lockdown World
Allure featured Trần as a leader reimagining the future of nail salons, highlighting Base Coat's commitment to rigorous safety standards, worker wellbeing, and innovation during the COVID-19 pandemic.
NEWS ARTICLE
How a Homeless Teen Mom Became Denver’s ‘Svper’ Entrepreneur – Meet Tran Wills
303 Magazine featured Trần's entrepreneurial story, highlighting how she transformed personal adversity into a career dedicated to building businesses that foster creativity, connection, and opportunity.
Caffeinated mornings
Tran Nguyen - Wills: Designing Community
As a guest on Caffeinated Mornings' Design Series, Trần reflected on how a DIY mindset, design thinking, and entrepreneurship have shaped her approach to building community and creating change.
HBO Miniseries
Not So Pretty: Episode 2 - Nails
A docuseries narrated by Keke Palmer investigates the beauty, hair and nailcare industries, exposing ugly truths.

